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Product Placement

ITV Hell’s Kitchen Product Placement – Original Style

Responsible for product placement on Hell’s Kitchen. Tiles from Original Style (part of The Stovax Group) were promoted to the producers and designers of this show, successfully providing fantastic exposure for the company – to over 6 million viewers daily, over a 2 week broadcasting window.

Hell’s Kitchen with the first ever British chef to achieve three Michelin stars – before handing them back – in charge.

Marco Pierre White, described as the ‘godfather of cooking’, used his considerable talents to transform a group of celebrities into chefs in just two weeks, taking no prisoners as he attempted to turn the famous trainees into fully fledged chefs.

Britain’s original rock star chef employed some of his old school tactics to knock both the trainees and celebrity diners into shape. In the past his legendary temper  resulted in him throwing irritating staff into the bin and dumping customers out on the street, his bid for perfection may have earned him three Michelin stars, but how did he cope in the ultimate celebrity diner?

Copyright:  ITV Plc


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