Battersea Dog & Cat Home rebranding

Branding is such an important part of a business or product: we are visual creatures and many of our decisions are made based on our perceptions of a brand, often completely subliminal.

Often we question why a brand has been ‘refreshed’ or redesigned, sometimes at an eye wateringly high price. The rebranding of Battersea however reflects who they are beautifully, adding a quirky, soft and animal feel to their image.

What do you think?

Read the full branding story here.